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WEB DESIGN?

Think... MOBILE-FRIENDLY - Think... RESPONSIVE!

WE THINK

OUTSIDE

THE BOX :)

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IS YOUR HEAD

STUCK IN THE CLOUDS?

Think outside the box... heck, we live there!. You're really gonna working with us!

"Mobile-first" responsive designs.

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Some of Our Work

Our Strengths

Web Development

Open-source, Intuitive and Responsive.

Brand Strategies

It's your image - deliver it well!

Digital Media

Audio... Video... Animation - Oh My!

Internet Strategy

It's an overall effort, not just a website...

Public Relations

Imagine... Create... Shape... SCREAM!

Consulting

We're business strategist too, ya' know ;)

tasty bits...

What is "Brand Positioning"?
Effective Brand Positioning is contingent upon identifying and communicating a brand's uniqueness, differentiation and verifiable value. It is important to note that "me too" brand positioning contradicts the notion of differentiation and should be avoided at all costs. This type of copycat brand positioning only works if the business offers its solutions at a significant discount over the other competitor(s).

Generally, the brand positioning process involves:
  1. Identifying the business's direct competition (could include players that offer your product/service amongst a larger portfolio of solutions)
  2. Understanding how each competitor is positioning their business today (e.g. claiming to be the fastest, cheapest, largest, the #1 provider, etc.)
  3. Documenting the provider's own positioning as it exists today (may not exist if startup business)
  4. Comparing the company's positioning to its competitors' to identify viable areas for differentiation
  5. Developing a distinctive, differentiating and value-based positioning concept
  6. Creating a positioning statement with key messages and customer value propositions to be used for communications development across the organization
If you're not "touching" the top 20 people that are most willing and able to support you, on a daily basis, you're not getting a good amount of "mindshare" with your network. If you want your relationships to recommend you or support you, it helps to have a significant mindshare with them so that when they are in conversation with someone about something that you do, you will be the first one they think of....
  1. Make sure your shopping cart is visible
  2. Optimize your "add-to-cart" buttons
  3. Clean up your product pages
  4. Clarify your navigation paths
  5. Eliminate distractions from your checkout page