In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look...

I’m frequently asked the question “how exactly do you create content that goes viral?”  I always try and explain that while it isn’t lightning in a bottle, it isn’t something exactly formulaic either. I’ll usually start answering the question by explaining whether you’re creating blog...

Here’s a compilation of 13 silly and even stupid ways some companies are hindering adoption of their products and services. So if you are doing any of them, don’t. Forcing immediate registration: Requiring a new user to register is a reasonable request—after you’ve sucked him in....

TRACK EVERY SALE. Sure, Twitter’s relatively cheap, but you still want to know you’re getting something for the human effort. XYZ’s point-of-sale system codes the origin of every order — was it from a specific coupon or a box topper? — which allowed it to calculate that...

For One, It’s A Gateway to Potential Customers While many still struggle to find a purpose for using Twitter, and Twitter ceases to generate revenue for itself (though it’s coming sooner or later), the social network continues to take the world by storm. Naturally there are plenty of opportunities...