TRACK EVERY SALE. Sure, Twitter’s relatively cheap, but you still want to know you’re getting something for the human effort. XYZ’s point-of-sale system codes the origin of every order — was it from a specific coupon or a box topper? — which allowed it to calculate that...

For One, It’s A Gateway to Potential Customers While many still struggle to find a purpose for using Twitter, and Twitter ceases to generate revenue for itself (though it’s coming sooner or later), the social network continues to take the world by storm. Naturally there are plenty of opportunities...

Twitter can be an awesome shopping tool and one of the best things about that more and more companies provide an alternative customer support via Twitter. This means, you can reach them within your favorite network and also discuss your issues in public. So let’s see who you can find on Twitter so...

Twitter is growing in popularity by leaps and bounds lately.  It seams like everyone is talking about Twitter.  The neat thing is that everyone seems to use Twitter in their own unique way.  Hundreds of Twitter applications can be found on numerous sites that offer cool tools to help you manage the...

“Web 2.0″ technologies are a disruptive force that’s changing the way that messages about products and brands are delivered and received. So what is social media and why do you need it? Wikipedia defines social media as “the online tools and platforms people use to share opinions, insights,...