I’m frequently asked the question “how exactly do you create content that goes viral?”  I always try and explain that while it isn’t lightning in a bottle, it isn’t something exactly formulaic either. I’ll usually start answering the question by explaining whether you’re creating blog...

Here’s a compilation of 13 silly and even stupid ways some companies are hindering adoption of their products and services. So if you are doing any of them, don’t. Forcing immediate registration: Requiring a new user to register is a reasonable request—after you’ve sucked him in....

“Web 2.0″ technologies are a disruptive force that’s changing the way that messages about products and brands are delivered and received. So what is social media and why do you need it? Wikipedia defines social media as “the online tools and platforms people use to share opinions, insights,...