What do you mean "business problems"?
In today's business landscape and with the insurgence of the start-up scene, we have been on a course of "disruptive" and game-changing efforts to make big impacts in just about every industry. As a part of those efforts, the focus has shifted from "create new ideas" to "let's solve the industry's most hindering problems". This mentality is why you see so many companies (us included) changing their marketing languge from "we do this and we do that" to "we are solving our clients' business problems, through this and that".
