Why User Testing Your Website Is Critical

Getting through the great design divide between client and developer is pretty simple, but not necessarily easy.

Clients have their reasons why they want certain things their way, while the developer offers their professional recommendation to do it another way.

At the end of the day- software should be developed with the user in mind.  Which can sometimes be tricky with how some search engine platforms these days are requiring specific formats, for better visibility, ranking and all that fun stuff.