The "as-a-service" (XaaS) model is growing into more and more applications every day, it seems. What started mostly as Software-as-a-Service (SaaS) has been expanded into many other spaces such as hardware (HaaS), platforms (PaaS) and loads of other things. This trend has inspired us to be a part of that expansion and create a hybrid of the "managed services" that has become the popular IT services model and our core services of web development. So we're creating WaaS - Web-as-a-Service...
While some functions in digital/internet marketing are truly a service, some would be considered more of a product - specifically web design, web development, mobile app development. If it is something that you typically pay a one-time lump sum for and it is "delivered" to you in the form of software or some other deliverable format, then it is a product.
What we're doing to bring WaaS to market is to use the managed services model that the IT sector has embraced and putting that into practice for the web products that businesses have historically purchased. By adopting our WaaS model, our clients are able to convert up-front capital expenditures to pay-as-you-go operating expenses. In many cases, this model allows smaller businesses to afford a more robust solution by not having the outlay of the up-front costs and at the same time, includes a service-level agreement (SLA) that provides for complementary services that they might otherwise forego due to the additional costs. Those services include things like regular content aggregation; security monitoring and automatic updates; adequate hosting and optimization; etc.
While it may not be feasible for every single web or mobile app project to be treated as a service, with a "pay-as-you-go" model. Obviously a $100,000 - $1M enterprise web development project is going to involve capital investment however, most projects in the SMB space can be converted to the WaaS model.