Whether you use content to inform or to inspire...
Whether you use content to defuse or save face...
Whether you use content to get an "add to cart"...
CONTENT IS KING!
We've been building websites since 2000 and we've written our share of content for them over the last 18 years.
We can help you with your website content whether we build the entire website for you or if you've used another agency for that. If the website is brand new then we site with you and create a content strategy for the launch. We're a firm believer in keeping content fresh so we normally build a regular content revision into the strategy. If the website is pre-existing and you're having a redesign done or just adding new content, we can help write content for you. We can also audit your current content and then provide a report of recommended content edits or additions.
Not matter what stage the website is it, we've got experience at each step and would be happy to help you craft the perfect story on each page!
Copywriting kind of crosses into multiple categories. If we're creating web content, we're doing some copywriting. If we're preparing a press release or a marketing letter for an email campaign, it all kind of falls under copywriting. That also speaks to how important having a skilled copywriter at the pen of your most important content.
You can trust in us for such important content! We love to create stories and we love to word-smith existing content in a way that goes from 'meh' to wow!
Social Influencers, if you haven't heard, are the new celebrities when it comes to marketing. Influencer marketing was at the top of the tactics list for 2017 and it won't be slowing down any time soon.
If you are looking to tap into this very successful form of brand awareness marketing, we can help you navigate these fairly new waters. First thing is to identify the top influencers in your category or industry and then make contact with them to start a dialogue, this is of course, after we've sat down with you to determine the effort and the outcome strategy. Once we have the goals and have identified the top relevant influencers, we work with you and the influencer to craft the perfect content based on those goals.
Corporate or internal communication within an organization sometimes needs to drafted in a special way and that is when they (should) turn to a professional content.
When a company or a CEO has sensitive communication that needs to be disseminated to employees or shareholders, we can help draft that content in a way that clearly communicates the exact message to be delivered, in the exact "tone" that needs to be used for the circumstances.
Strategy is everything when it comes to content. Some people think that you just pick up a pen or a keyboard and start creating, and sometimes that does happen, but starting with a solid strategy is always the best approach.
We can help you with your overall content strategy and then we can start splitting things up into compartments. There are so many types of content and situations so having a general and individual strategy is setting up for a win.
Are you familiar with the term "Evergreen Content"? Well, if you're not, it is content that by all accounts has a very long relevance, with specific regards to SEO. Simply put, it's content that stays "fresh" for a very long time (kind of like the trees).
While it is possible to create great long-lasting content, it is also a great idea to go back to those old "evergreen" blog posts and give them a bit of a "freshen-up". This not only extends the life of the content but gives it an extra SEO Boost for the post being physically updated.
First we meet, to make sure we're a fantastic fit for you and you are a fantastic fit for us as well.
If we're a great fit, next we deep dive with you to pull out all the inner-genius to be used later ;)
After our brain-drain, we go hard-in-the-paint on putting together a solid strategy.