Digital Strategy

Is PR Important to Small/Medium Businesses?

As a small or medium-size business owner/executive do you consider public relations to be something your business needs and uses or does the term "PR" or "Public Relations" make you think of major corporations and celebrities?

So the answer here is that no matter what size your company, your business plan should absolutely include a public relations strategy!

What is an MVP and Why Do I Care?

An MVP, or "Minimum Viable Product" is a product that has reached a state where it has enough features/value to do one of two things:

5 Social Media Tips for Marketing Luxury Real Estate

Are you a real estate broker/agent that specializes in the luxury niche?  

Well you found yourself in the right place!  We've compiled 5 high-value tips of how to use social media to market your brand as a luxury realtor as well as your individual properties.

Tip 1. Celebrity Listings

If there are any celebrity (IDX) listings, that are non-exclusive to another realtor, in your service area - use other high-impact imagery or quotes about that celebrity in your post and then write an engaging blurb. For example:

Responsive Web Design VS Mobile Version

It has been over a year now since "Mobilegeddon" happened at Google.  For those not familiar, Mobilegeddon was the event in which Google announced that going forward, you will be punished if your website is not mobile-friendly, in the way that websites are ranked and indexed.

There are two ways to be considered "mobile-friendly" and be compliant with Google's requirements:

What do you mean "business problems"?

In today's business landscape and with the insurgence of the start-up scene, we have been on a course of "disruptive" and game-changing efforts to make big impacts in just about every industry. As a part of those efforts, the focus has shifted from "create new ideas" to "let's solve the industry's most hindering problems".  This mentality is why you see so many companies (us included) changing their marketing languge from "we do this and we do that" to "we are solving our clients' business problems, through this and that".

WaaS Up!

The "as-a-service" (XaaS) model is growing into more and more applications every day, it seems.  What started mostly as Software-as-a-Service (SaaS) has been expanded into many other spaces such as hardware (HaaS), platforms (PaaS) and loads of other things.  This trend has inspired us to be a part of that expansion and create a hybrid of the "managed services" that has become the popular IT services model and our core services of web development.  So we're creating WaaS - Web-as-a-Service...

Why we love and recommend Drupal to our clients

When landing on a website for news or just shopping for shoes.  The average visitor doesn’t know or honestly really care what website platform they are on, their focus is to get what they are looking for and move right along.  And, you should give them just that!  

Whether your site is for users, customers or visitors having a functional and safe place for them to go is a must.  Whatever your interest or business needs are- Drupal can be custom made just for you.

 

Here are just a few of the star qualities we love about Drupal:

Full Service Agency Model is Dead

While the digital media and web design industry is thriving and has no end in sight, the traditional full-service agency model is severely broken.  The paradigm is starting to shift but it has a ways to go yet.  The new model, that is the direction agencies should be shifting to, is co-creation and collaboration.

Why User Testing Your Website Is Critical

Getting through the great design divide between client and developer is pretty simple, but not necessarily easy.

Clients have their reasons why they want certain things their way, while the developer offers their professional recommendation to do it another way.

At the end of the day- software should be developed with the user in mind.  Which can sometimes be tricky with how some search engine platforms these days are requiring specific formats, for better visibility, ranking and all that fun stuff.